Mood Boards & Brand Attributes
The project stake holders were heavily influenced by existing sports franchises, sport related brands and similar, competing state and county organizations.
Research for this project included project discovery, client survey and mood boards. During the project discovery the stake holders were asked what the brand attributes should be. These brand attributes are key words that would guide and inform the design process.
Based on the project discovery and client survey I was able to begin assembling mood boards to present to the client as a way of forming a general direction that the project will be headed in.
Early Sketches
Early sketches for this project were centered around finding a solution that could exist in a badge-type lockup. The stake holders for this project were very interested in a final logo version could stand alone to represent the brand and be easily adapted to work as stickers, patches, pins, embroidery and other applications for brand collateral or potential team jerseys or sportswear if needed.
Vector Versioning
Approved Logo & Variations
Of the five concepts presented to the project committee the the brand and logo selection was made without any deliberation and the decision was unanimous. This particular project is unique in that the brand and logo selected by the project committee had to also pass the approval of the three county commissioner seats at a public hearing as well, which it did with the same level of excitement.
Branding & Usage
Brand Teaser Billboard Campaign
