Mood Boards & Brand Attributes
The project stake holders were heavily influenced by existing sports franchises, sport related brands and similar, competing state and county organizations.
Research for this project included project discovery, client survey and mood boards. During the project discovery the stake holders were asked what the brand attributes should be. These brand attributes are key words that would guide and inform the design process.
Based on the project discovery and client survey I was able to begin assembling mood boards to present to the client as a way of forming a general direction that the project will be headed in.