This media campaign was developed for a homegrown burger joint with a serious following among Spokanites. D’Lish is launching a new limited offering menu item that they’ve never done before, cheese sticks. The client wanted an engaging design that pointed customers towards the brand’s media channels - a sort of built in social media advertising done by the customers. We developed several catch phrases and of the many options smile and say cheese is what they decided to run with. The collateral for this project included 11x17 posters, table tents, stickers, social posts and web banners.