Visual Design and Iteration
Once the wire framing and prototyping is finalized and tested the product is moved into the final stages of design. Application of photography, color and branded design elements help to form the final look and feel of the product.
For users that are new to the brand or less tech savvy we found that it was important to include content that would outline the workflow of the app as they travelled through the key user flows. I developed a typographic scale to introduce hierarchy of the content to help visually guide the user throughout the product experience.
Although Rapid Reorder is a utilitarian tool and reference we wanted it to have the same look and feel of other Spiceology branded components. Usage of styled and directed photography and brand colors throughout not only ties in the Spiceology branding but these elements also bring depth, visual interest and highlights important content for the user.
As a final step in the version one design all type scales, product assets/components and color/icon libraries are archived for easy reference and future design and iteration.
Version one is in the very capable hands of industry professionals for testing and we're very much looking forward to feedback that can be used to further refine the product to make it a tool that chefs and other hospitality professionals can use regularly.