The little things campaign for Zerorez was designed to show the small details that further set Zerorez apart from their competition and make them a standout as the number one rated carpet and multi surface cleaner in America. Several specific things that Zerorez does during the cleaning services were chosen to highlight in 1080 social posts designed specifically for use and advertisement on Instagram. With so little space available the copy had to very clear and concise with good contrast so as to be easily read from a mobile device.

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