These packable, ready to drink, canned cocktails will be marketed to younger adults approximately in the 21-45 age range. High Tide is known for their award winning spirits and have national recognition. A bottle typically is priced in the 35 to 45 dollar range, depending on the age and type of the spirit. Their new canned cocktail line is designed to give consumers a way to sample these higher end liquors and spirits at a more affordable price and in a ready to consume format. All that is needed is a glass of ice - or drink them straight from the can. This means you don’t have to buy a $38 dollar bottle of liquor and everything else needed to craft your favorite cocktail.